In India, sustainability is not a foreign import - it’s a part of who we are. Our traditions and daily practices have long promoted mindful consumption and community living. Yet, in the modern business landscape, sustainability must evolve from a cultural habit to a strategic framework. This is where ESG (Environmental, Social, and Governance) comes in. For startups, ESG is not a compliance exercise, it’s a growth mindset. When young ventures embed ESG principles early, they